Many cleaning professionals believe there is a “secret” to effective search engine optimization (SEO), and unless you know that secret, your site won’t rank on Google.
The reality is, there is no secret. SEO comes down to using a few, easy to learn strategies.
That’s according to Robert Kravitz with AlturaSolutions, a marketing agency for Influencers and Thought Leaders. Further, he says the process starts with the blogs placed on your website.
To help get found on search engines, here are his key tips:
Select key words first. The keywords in your blogs are often the central topic of the blog. If the post is about “floor cleaning,” applicable keywords might be cleaning wood floors; cleaning tile floors; mopping floors; or best ways to clean floors.
Select a keyword tracking program. Google AdWords is suggested for this, but there are other platforms — some free, some at moderate cost — that are easier to use.
Have engaging titles. Engaging titles catch visitors’ eyes. “Five Ways to Do This . . .” or “Ten Things You Should Know About That” are memorable and catchy. Asking questions is also effective. “Did You Know Floors are Germ Collectors?” Now, that’s an attention grabber.
Keyword sprinkling. The keywords should be in the first sentence of your blog, the second and third paragraph, and then sprinkled throughout the post. Do not overuse them. Highlight every time they are used to keep track of them.
Evergreen blogs. Unliked shorter blogs, evergreen blogs are 1,000 words...
Read Full Story: https://www.cleanlink.com/news/article/SEO-Tips-For-Cleaning-Professionals--28301
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