Is your visitor attraction best-leveraging SEO to impact search rankings and reach your goals of ticket sales and visibility? The data points to no.
Now, more than ever, it is imperative that visitor attractions are investing in efforts to grow and target their audience. Today, the best way to do this is by investing in and applying a digital marketing strategy that works. But exactly what do attractions’ digital marketing efforts look like going into 2022? And, is your attraction correctly identifying the tactics that yield the most success in bringing in visitors, selling tickets, and growing awareness for your cause?
Speak Creative recently created a robust, data-driven State of Digital Marketing Report specifically focused on the attractions industry. The report combines survey responses compiled from a national cross-section of attractions about their marketing plan, projections, and goals for 2021 and looking ahead into 2022, and live website data aggregated from dozens of visitor attractions across the country.
Visitor attractions & SEO
The final report shows that most attractions are well aware of the importance of having a strong marketing strategy. These attractions are taking the right first step by allocating time and resources to grow their online presence.
However, we also found that the data suggests there is a discrepancy between what many attractions perceive to be their most valuable marketing channels and what actually does the heavy lifting: what...
Read Full Story: https://blooloop.com/theme-park/opinion/visitor-attraction-seo/
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