Google rolls out the March 2022 product review algorithm update, adding new criteria to the updates launched last year.
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Google launches a third product review algorithm update in search results, which builds off of the product review updates introduced last year.
The first product review algorithm update, which is designed to reward content with first-hand research, went live in April 2021. A second product review update followed in December.
Today’s update continues Google’s efforts toward surfacing higher quality product reviews in search results.
“Today, we’re launching another update that builds on that work to enhance our ability to identify high quality product reviews. This will make it easier for us to get sound purchasing advice in front of users, and to reward creators who are earnest in being helpful.”
Google says the update will take several weeks to roll out and is likely to impact the ranking of English-language product reviews across “many” sites.
New Guidance From Google For Writing Product Reviews
With the rollout of the March 2022 product algorithm update, Google is publishing new guidance on writing reviews to ensure they meet the search engine’s quality threshold.
Google recommends meeting the following criteria when creating product reviews:
- Include helpful in-depth details,...
Read Full Story: https://www.searchenginejournal.com/google-launches-third-product-review-algorithm-update/442947/
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