Keyword gap analysis for search engine optimization identifies opportunities — queries that your site does not rank for or ranks poorly. It can help ensure your products and related info appear prominently in organic results.
The process is sometimes called “content analysis,” but the latter is a broader tactic that includes identifying missing pages such as FAQs and missing steps in the sales funnel — as well as keyword gaps.
Tools
The quickest way to identify keyword gaps is finding search queries your direct competitors rank for, and you do not.
Two premium tools, Semrush and Ahrefs, make keyword gap analysis easy. A free tool, The Hoth, is helpful but with limited features.
Semrush analyzes keywords for organic and paid search. Enter your domain or subdomain and up to five competitors’. The more competitors you enter, the more opportunities Semrush uncovers, providing a list of “Top Opportunities” and a Venn diagram for “Keyword Overlap.”
The report includes sorting and filtering options, such as:
- By rankings (“Missing,” “Weak”)
- Keyword difficulty.
- Searchers’ intent (informational, commercial).
You can also compare rankings on a domain or URL level. The latter is helpful for multi-niche businesses with competitors in each.
Ahrefs’ keyword gap analysis works similarly to Semrush — search by domain, subdomain, directory, or URL.
My favorite Ahrefs feature is selecting the number of keyword overlaps with competitors. For example, you could enter 10 competing domains or...
Read Full Story: https://www.practicalecommerce.com/keyword-gaps-are-seo-opportunities
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