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Smartphones put the world at our fingertips. People have questions that need answering and services or products they need.
All of these things are just a search away and now, we’ve seen a cosmic shift to voice search.
Statistically, voice isn’t something that enterprise marketers can ignore because:
Voice optimization at scale is what every business should be doing. For enterprises, the challenge is scale due to the wealth of content assets they control.
In this column, we’ll take a look at specific tactics and optimizations that will support your voice strategy including schema markup, keyword research, site speed, FAQs, Google Actions, and more.
Here’s how to begin optimizing for voice searches, with a focus on enterprises.
Voice Optimization 101
Create Content And Voice Search Guidelines
Marketing teams should sit down with the content team or send guidelines outlining the importance of voice search optimization, incorporating these keywords, and protocols to ensure optimization.
Enterprises should have SEO governance in place already.
However, you’ll need to revise your existing governance and protocols for voice search. In fact, you want to add entire sections that focus primarily on voice.
Why?
Content...
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