B2B Marketing Statistics: Business to Business Marketing, better known as B2B Marketing, has undergone a drastic transition in the past years. Nowadays, organizations that use products and services from other organizations want to be treated like B2C customers, according to some statistics. It means B2B marketing entities must be ready to optimize their marketing strategy. We can also witness the incredible growth of technologies like AI, voice recognition, and automation in the marketing sector. More importantly, B2B marketing strategies have plans to make use of these technologies.
A proper understanding of B2B marketing statistics will help you understand the right steps you can take as a B2B marketing professional.
In this article, we have listed some of the most important B2B marketing statistics from different sectors like content marketing, SEO, social media marketing, lead generation, automation, web design, etc.
Core B2B Marketing Statistics in 2022
Here are the most important points from B2B marketing statistics about 2022
- 41% of B2B businesses have an in-house team for marketing analysis, strategy, and execution
- Video marketing was one of the areas in which B2B organizations had invested the most in 2021
- More than one-third of B2B marketing companies follow a well-designed, formal marketing plan
- Only 6% of the B2B organizations in the surveys were completely relying on third-party agencies
- Almost 90% of B2B organizations rely on email marketing to distribute...
Read Full Story: https://www.enterpriseappstoday.com/stats/40-b2b-marketing-statistics-2022-seo-trends-growth-and-facts.html
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