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If you ask 10 SEOs what their top SEO Key Performance Indicators (KPIs) are, you’ll likely receive 10 different answers.
The reason is that KPIs are situational; they are specific to each type of business.
Accordingly, the following are nine KPIs that can be considered important for a wide variety of online monetization models.
An interesting thing about KPIs is that KPIs aren’t always metrics that show where you are winning. They can also be metrics that show where improvement is needed.
Many people rightly focus on metrics related to winning and focus on improving those in order to increase sales, conversions, and other metrics of winning. It’s a good approach.
But there are also KPIs related to failure, and those can be useful for identifying new areas to find success.
So, this survey reviews KPIs related to success and failure, investigates shortcomings in popular KPIs, and introduces additional KPIs that may not be widely known.
1. Customer Lifetime Value (CLV)
Customer Lifetime Value (CLV) is a metric that measures the earnings each customer brings.
In the context of SEO, CLV helps a business identify which SEO activities result in the greatest positive financial impact.
Jeff Coyle, co-founder of AI-based content strategy SaaS company MarketMuse, is passionate about CLV and feels it is an...
Read Full Story: https://www.searchenginejournal.com/tracking-top-seo-kpis/440012/
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