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Monday, May 13, 2024

21 Web Directories You'll Still Want To Use - Search Engine Journal

Last updated Monday, March 28, 2022 02:45 ET , Source: NewsService

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If you were link building in the early 2000s, you may remember submitting one or more websites to a relevant directory with a decent PageRank to acquire an easy backlink.

But just like many link building tactics of the past, when it became too easy, Google began to frown upon those links.

The question now, is: are web directories still a valuable source of links for webmasters in 2022?

Where Do Web Directories Stand Today?

Today, Google’s algorithm is a lot more complex.

While links are still one of the top-ranking signals, Google no longer views all links equally.

Links from a web directory listing are a lot less influential than a super relevant contextual link from a high-authority site in your niche.

That’s not to say web directories are completely meaningless.

According to Moz research, web directories and local citations still appear to be a small ranking factor – especially for local businesses.

However, Google’s John Mueller himself has said that directory links “generally” don’t help with SEO.

What’s a marketer to do?

Move beyond viewing web directories as a source for links.

Instead, view directories as a source of traffic and trust.

Any business with a local presence needs to maintain their local citations with a consistent NAP, but web directories won’t help with your SEO much beyond...



Read Full Story: https://www.searchenginejournal.com/valuable-web-directories-list/431921/

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