According to Rio SEO, many industries saw Google Business Profile metrics surge in April 2021, around the time when mask restrictions began to ease throughout the U.S. and prior to the delta variant. This insight is just one of the many findings from the newly published report from Rio SEO, the leading local marketing platform provider for enterprise brands, agencies and retailers.
Consumer behavior shifts occur often, given economic changes, current affairs and unforeseen disruptions, such as the COVID-19 pandemic. However, the shifts marketers have experienced over the past two years were widespread, with no vertical left unaffected.
Rio SEO’s Local Consumer Search Behavior Report found that restaurants began to see staggering search volumes and business listing views in March 2021.
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- Views increased by 243% YoY for sit-down restaurants
- Searches increased by 305% YoY for sit-down restaurants
- Clicks for directions increased by 99% for quick-service
However, long-term impacts include more than 110,000 restaurant closures and ongoing staffing issues for this industry.
“Each industry faced its unique set of opportunities and challenges amid the pandemic,” said Mick Wilson, vice president of customer success, Rio SEO. “Adapting to meet the needs of consumers during this time is necessary. Those who adapted and pivoted survived during the height of the...
Read Full Story: https://martechseries.com/marketing-intelligence/rio-seo-releases-findings-of-its-2022-local-search-trends-report/
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