Tactical marketing or strategic marketing — which is best? - St. Louis Business Journal - The Business Journals

Deciding on the right mix of marketing strategies is a huge undertaking for any business. Some might feel compelled to dive into the deep end and get into the weeds with all the tools at their disposal, while others might prefer to survey their options and build a thorough plan before accomplishing much of anything.

These two different approaches can be summed up in the terms tactical and strategic marketing. Whether an organization is looking to start from scratch or simply trying to beef up existing marketing efforts, knowing how to best leverage both is a huge advantage.

What is tactical marketing?

When it comes to digital marketing, the tactics a business uses can range from email blasts to blogging and from organic social posts to Google Ads. Tactical marketing means focusing on those individual elements. Some common digital marketing tactics include:

• Blogging: Keeping a blog up to date can be useful for search engine optimization (SEO) by targeting specific keywords. If SEO efforts are successful, a business will rank higher when its target audience searches for its products or services.
• Email marketing: Regular email newsletters can engage a customer base over time. Remarketing is another effective form of email marketing where those who have interacted with an organization’s site before (for example, added something to their cart but not checked out) get reminders of their previous interest right in their inbox.
• Ads: There is a wide variety of digital ad...

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