Website migrations are a part of an enterprise’s natural evolution. Companies may migrate because they’re rebranding, going to the cloud to scale their site easier and numerous other reasons.
However, while migration may seem simple on paper, one misstep can lead to SEO problems, such as:
- 404 errors
- Lost rankings
- Missing content
Before you begin with your migration, you’ll want to run a site crawler to take an inventory of your pages. A tool like Screaming Frog can help. The goal is to have a list of all pages that you can refer to when the migration is complete to verify that everything is migrated correctly.
Once you’ve got your list, you’re ready to move on. What follows are 10 steps that will help you have a successful website migration.
1. Setup hosting, DNS, CDN, mail
Migrations have a lot of moving parts. First, make a backup of your site and database. If something goes wrong, you’ll be thankful that you have a backup to restore your site. Ideally, you’ll also create a staging site to test the migration to reduce any initial hiccups that can occur along the way.
Once you’re done with the staging site, you’ll want to:
- Setup your hosting environment and transfer all files over
- Setup the DNS information
- Change your CDN information
- Change mail parameters
Complete these preliminary steps done before moving into your redirects.
2. Create a list of redirects
Internally, you and your team should have a list of redirects that you need to create and ones that already...
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