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Wednesday, May 15, 2024

What Is A Local Link & How To Find More Local Link Opportunities - Search Engine Journal

Last updated Monday, March 28, 2022 08:45 ET , Source: NewsService

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Link building is a critical piece of any local SEO strategy and whether you’re a brick-and-mortar business or service area business, link building can help improve your rankings.

Finding high-quality and relevant links for local SEO is also going to be one of your greatest challenges.

So here, you’ll find all kinds of useful tips to help you identify prospects, put tools to work for you, and find greater success in your link building outreach tactics.

What Is A Local Link?

The traditional thought process when we think about link building is that we want highly authoritative domains to link back to our websites – and we want as many of them as possible.

However, earning backlinks for smaller organizations can be incredibly challenging, especially if nobody has heard of you.

If you’re tasked to build links for a local brick-and-mortar store or service area business, it’s important to understand the relevancy of the links.

Local links are done with the intention to show that others with relevance to the local area trust or endorse your business.

Local SEO professionals usually fixate on:

  • Correcting NAP (Name, Address, Phone number) information.
  • Building up a list of citations.
  • Creating hyperlocal content.
  • Building links from websites in the local area.

These tasks are all done to serve the purpose...



Read Full Story: https://www.searchenginejournal.com/local-seo/local-link-opportunities/

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