15 content strategy myths to debunk in 2022 - Search Engine Land

Marketers, SEOs, employers, prospects, and even content strategists all have been taken in by content strategy myths they’ve heard or read and now believe.

Some people think that it’s all about coming up with new ideas for content. Others believe that it’s a one-time task.

But there’s a big difference between creating content for the sake of creating it and developing a content strategy that will help you achieve your short- and long-term business goals.

This article will debunk 15 content strategy myths that are flat wrong.

1. Content strategy means content marketing

Many people believe that content marketing and content strategy are the same. The term “content strategy” is often used interchangeably with content marketing.

Content strategy is about creating a plan for how you will produce and distribute content across your website and other channels.

But while the two fields share some common goals and tactics, there are important distinctions between them. While content marketing is essential, it’s only one part of a successful content strategy.

In short, content strategy is a plan, while content marketing is a part of that plan.

2. Content strategy is about topics and keywords

This is one of the biggest misconceptions.

A prospect questioned our content strategy services. Why? They believe content strategy is only a list of topics and keywords and don’t need any service provider. And we lost the lead.

Coming up with a list of topics and keywords is just one small part...

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