Create Stellar, Winning Content in 2022
Semrush analyzed 500K articles and surveyed 1,500 marketers to generate thousands of data points. Dive into trends & insights from the global report.
Excellent content can be a powerful tool for the B2B world.
It’s key to know how it will benefit your company and what SEO strategies you should use.
Kameron Jenkins, Content Lead at Shopify and ex-Botify & Moz Content Marketer, joined me on the SEJ Show to discuss Content Marketing Strategies for the B2B world and how excellent content can help SEO & multiple marketing channels.
You’ll get insights into the most important factors to consider when considering B2B content strategies.
Inorganic search-focused content is a type of content but it’s not the only type of content. It’s not the only thing content can do. Content is a tool–it’s a means to an end. It’s all in like how you apply it.–Kameron Jenkins, 20:05
I have found from my personal experience that content marketers who are just really good content marketers can learn pretty much any subject matter and ramp up fairly quickly.–Kameron Jenkins, 13:54
We start with the product and its features, and that’s how we build out our themes. Basically, everything we talk about can tie back in some way, shape, or form to the product.–Kameron Jenkins, 25:49
[00:00] – About Kameron & what attracted her to Shopify.
[04:49] – Connection between online & offline Shopify.
[07:26] – How Kameron’s...
Read Full Story: https://www.searchenginejournal.com/b2b-content-strategies-podcast/443636/
Your content is great. However, if any of the content contained herein violates any rights of yours, including those of copyright, please contact us immediately by e-mail at media[@]kissrpr.com.
