Google says website accessibility is not a direct ranking factor because it’s difficult to quantify.
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Improvements to accessibility don’t directly impact a website’s search rankings, says Google’s Search Advocate John Mueller.
This is stated during a the Google Search Central SEO office-hours hangout recorded on March 25.
One of the questions submitted to Mueller asks if there’s a direct ranking advantage for improved accessibility.
The question specifically asks about links that are visually separated from textual content with features like increased font weight, underlining, and color contrast.
Would those types of accessibility enhancements offer an SEO advantage?
The answer is no — not directly, at least.
However, Mueller acknowledges the importance of accessibility and doesn’t rule out the possibility of it becoming a ranking factor in the future.
Google’s Mueller On Website Accessibility
In response to the question asking if there’s a direct ranking advantage to improved accessibility, Mueller says:
“No, not really. So I think accessibility is something that is important for a website because, if you drive your users away with a website that they can’t use, then they’re not going to recommend it to other people.
But it’s not something that we would pick up and use as a direct ranking factor...
Read Full Story: https://www.searchenginejournal.com/google-accessibility-not-a-direct-ranking-factor/443784/
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