Google has launched a series of updates in the last 12 months that have impacted ranking and how the digital marketing world operates. While some updates have thrown SEOs off their feet, others have been welcomed with open arms as an improvement over what was. As always, new Google updates mean algorithmic changes to favor the user experience more. While Google is working hard to meet the needs of its users, SEO experts need to find a way to understand these changes, how it affects them and their clients, and how to adjust or adapt to the new changes without tanking rankings.
Like any other important project, research and testing are important to back up ideas, processes, methodologies, and results. That is why Web20Ranker.com has been in the laboratory, working hard and studying these changes and how they affect SEO, ranking, and other digital marketing pillars. After months of SEO testing across the different properties leveraged by internet marketers worldwide, the agency has come up with the latest installment of its annual SEO report. The 2012/22 report, “How To Rank Higher in Google in 2022,” breaks down everything businesses, brands, and agencies need to know about what works, what they need to dump, and what they need to start doing. The latest report touches on different important areas of ranking, including GMB feature tests, CTR, brand building, indexation, Unicode uses and influencing relevance with emojis.
Interested SEOs and agencies who wish to get ahead of...
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