How does tagging strategy differ for blogs versus ecommerce stores? Adam Riemer shares recommendations for blog tag SEO best practices.
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This week’s Ask An SEO question comes from Syed in Kerala, India, who writes:
“Should we use tags for blog posts? Do blog tags help SEO?”
Thanks for the awesome question, Syed!
I get this a lot, especially when speaking at influencer and blogging conferences.
The answer, in almost every case, is no. Do not use blog tags.
There is likely no need if you’ve done the work to create user-friendly categories and subcategories.
Before we dig into why, here is the one exception to using blog tags – but it’s not for SEO purposes.
If you have active readers using blog tags to engage with your site, such as shoppers who click on tags regularly to find more relevant content, and these same users increase your pageviews without bouncing, then the tags add value.
In some cases, you may find that you are, in fact, getting SEO traffic to tag pages. This is where we go into the “specific situation” category.
I would make a decision and craft a plan that likely does not apply to most other sites.
Because it is not a general answer and you did not provide your site, I’ll avoid going into a lot of detail.
Please note that we are talking about blogs and not ecommerce stores.
Ecommerce...
Read Full Story: https://www.searchenginejournal.com/blog-post-tags-seo/392067/
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