Great Amazon SEO is one of the most powerful strategies for reaching shoppers on the marketplace. However, SEO on Amazon is very different from SEO on Google. You’ll need a thorough understanding of Amazon’s algorithm to rank your product highly in Amazon search results.
Unfortunately, many Amazon sellers make SEO mistakes that prevent their brand from achieving its full potential on Amazon. I’ve identified three of the most common mistakes that sellers make with Amazon SEO.
Poor keyword research
Amazon keywords are the foundation of your entire SEO strategy. Amazon’s algorithm scans each of the words in your product listing to determine its relevance to customer searches. Amazon’s algorithm relies on these keywords to understand your product and where your product should rank in the search results. If you fail to use the most appropriate keywords for your product, the algorithm won’t understand your product and it won’t be able to display your product to the shoppers most likely to buy.
Pay close attention to the following when performing your Amazon keyword research.
Understand your target audience. Who are you trying to reach? How are shoppers searching for your product? What keywords apply to your specific niche? If you can understand how shoppers search for your product on Amazon, you’ll have all the data you need to properly target them.
Integrate those keywords into your product listings. Your product listing should strategically use all the most relevant keywords...
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