More than half of marketers say video is on the top of the charts for supporting social media marketing objectives. And 93% of companies have acquired customers through a social media video.
Sprout Social reported those findings earlier this year. It may not be shocking news to marketers as brands put out more content via voice and video models vs. traditional SEO tactics and website content. And don't get us wrong. The latter is still the backbone of many content marketing programs.
Nonetheless, brands should clearly have a video marketing and optimization strategy for supporting KPIs for growth. In other words, go beyond the proverbial, “We should do more video.”
Here are some considerations:
Make Your Video Title, Description Appealing
One way to ensure video optimization is to have a captivating and interesting title, according to David Rowland, head of digital marketing at EcoOnline. “Something that has your target audience's attention and makes them click on your video,” Rowland said. “Your title should have your main keyword and be short and memorable."
Your main description in videos is a chance to grab the attention of your audience. Add SEO tags, keywords and hashtags to your video description. These can help you reach your target demographic and increase views. “Adding and optimizing tags will help your video get seen by those on social media who are actively searching for videos with a similar keyword,” he added.
SEO gets a bit tricky when it comes to video...
Read Full Story: https://www.cmswire.com/digital-marketing/7-video-optimization-tips-for-marketers-to-consider/
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