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Customer reviews can help sell your product or service more effectively than any sales copy.
Reading first-hand thoughts and opinions from other people is a crucial part of a customer’s journey.
It can make the difference between converting a customer or losing them to a competitor.
To that end, acquiring reviews needs to be treated as a priority – not an afterthought.
How often do you buy big-ticket items, or professional services, without reading reviews first?
If the answer is “never” or “rarely,” you’re among the majority of today’s consumers who follow the same path to purchase.
Online reviews are so important to the success of your business that they should be a core component of your marketing strategy, right up there with PR and advertising.
But where should you get started if you want to take control and make the most of the consumer’s voice?
Let’s talk about the top review platforms and the best way to leverage them.
1. Google Business Profile
Google Business Profile, previously known as Google My Business (GMB), is the starting point for any online review marketing strategy.
Reviews submitted to your Google Business Profile determine your star rating that customers see in Google Search & Maps results.
The total number of customer reviews, and overall star rating, is a key factor in...
Read Full Story: https://www.searchenginejournal.com/local-seo/get-business-reviews/
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