WordPress SEO Plugin AIOSEO integrates Microsoft Clarity Behavior Analytics, giving publishers access to powerful insights for improving conversions and diagnosing site issues
Popular WordPress SEO plugin All in One SEO (AIOSEO) now integrates Microsoft Clarity user behavior analytics. Clarity allows publishers to see how users interact with a website in order to better optimize a website and diagnose potential issues.
The official announcement listed these benefits:
- “Understand user intent
- Optimize your content and website design
- Reduce bounce rates
- Improve conversion rates
- Optimize your user experience (UX)”
Microsoft Clarity
Clarity is a lightweight analytics program that focuses on user behavior.
Top features of Clarity:
- Heat Maps
Shows how users engage with your web pages, shows what they click and how far on a page they scroll - Session Recordings
This shows how site visitors navigate and click through the site and at what point you may be losing them. Helps identify friction points that can be fixed to improve the user experience. - Insights
Reports that show problems with how users are interacting with the site
Microsoft Clarity can help publishers fix problems like page abandonment and identify hidden reasons why users are becoming frustrated with a site or not performing a desired action like signing up for a newsletter.
Clarity Integration with AIOSEO
Clarity is integrated with AISEO in a modular manner. This means that Clarity is not activated by default.
...Read Full Story: https://www.searchenginejournal.com/wordpress-aioseo-clarity/444033/
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