Do you have the same content strategies for local SEO and broader organic SEO? Improve your local SEO with these content marketing tips.
See which organic keywords actually drive conversions
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When you think about improving your local SEO, do you think about content?
Maybe not.
I’ll admit, it’s not always the first thing that comes to my mind.
But here’s the thing – content directly affects local SEO, and overlooking it is a huge mistake.
Yes, we might have limited text fields and places where we can input content.
Hear me out, though. There’s more to it than you might think.
Key Differences In Local & Organic SEO Content Strategies
You may know about the content Google likes to see on a website and how to optimize it to show up higher on search engine result pages.
But what about local content?
How is that different?
Here’s the thing, content strategies for local SEO and broader organic SEO aren’t actually that different.
No matter what, good informative content should always be a priority.
The main difference between local SEO and organic SEO content lies in user intent.
For local SEO, the user intent is to find goods or services near them, so they include a location indicator in their search query.
For example, you may search for [Kansas City hair salon], [hair salon in Kansas City], or [hair salon near me].
The location indicator tells Google...
Read Full Story: https://www.searchenginejournal.com/local-seo-content-tips/442102/
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