If you’ve Googled anything related to the ketogenic diet, preparing your student for college, medical billing for health care providers, cloud computing for small businesses, or how the industrial Internet of things affects farming — among a dozen other topics — there’s a solid chance you’ve read my work.
I’d like to tell you it’s because I’m a fine writer with a wide array of interests. But the real reason I have hundreds of thousands of readers a month is search engine optimization. SEO is a series of strategies for ranking higher in all search engines, especially Google, which captures around 86 percent of all Internet searches. I spend my days writing optimized blog articles that feature short paragraphs and less sophisticated wording — proven SEO winners — to help my clients appear at the top of search results.
I had no clue what SEO was when I was hired by a Silicon Valley health startup in 2018. But it wasn’t long before I understood the value of ranking higher in search engines.
Approximately 75 percent of clicks go to the top three results on search engines. To put that into context, I run a college-student tips website with one of the top-ranking articles for the question “How much do college students spend on food?” In 2019, my article was the number one search result for that query. That year, 35,339 people read it. In 2021, my article dropped to the bottom of page one, where it hovered between spots eight and 10. The page received only 8,470 views last year, a...
Read Full Story: https://www.bostonglobe.com/2022/04/01/opinion/confessions-professional-clickbait-writer/
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