Since its inception, the Wikipedia homepage has been viewed 44 billion times. In October 2021 alone, the encyclopedia as a whole was visited 1.57 billion times. It’s used to research information on practically any subject, including current news and other trending topics. It also feeds information to smart assistants, populates Google’s knowledge panels and People Also Ask questions, and is consistently a top 3 search result on Google.
It’s a mighty, powerful website, and it’s impacting your online reputation. How?
If your organization is included anywhere on Wikipedia that information can be reviewed by possible and current investors and employees, as well as the press. I’m not just talking about someone going to Wikipedia and typing your brand in the search bar. With Wikipedia’s reach, people don’t even have to know about your brand to have Google bring it to their attention. Siri, Alexa, or People Also Ask questions will do the work for you.
The question is, is the supplied information up-to-date and accurate? Is it positive or negative? How do you find out and how do you make any necessary changes?
That’s the focus of my book Wikipedia for Business 2022: The Rules & Latest Developments that Businesses& Communicators Need to Know to Succeed. I do a deep dive into the world of Wikipedia, providing updates on what’s new, what’s changed, and what strategies businesses need to benefit from the encyclopedia’s reach. All tipsand strategies are used by my team as we...
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