We are excited to bring Transform 2022 back in-person July 19 and virtually July 20 - August 3. Join AI and data leaders for insightful talks and exciting networking opportunities. Learn more about Transform 2022
Not all search platforms are created equal. Developers frequently find themselves using web-backed information to guide their mobile marketing decisions. This is a common, yet avoidable faux pas. According to Apple, 70% of all app downloads come from search. So, wasting precious time and resources on web data for mobile success just yields a dead end in any efforts to increase visibility and discoverability on an app store. On the surface, web and mobile user search queries have some similarities, but their respective search capabilities and platform-specific user behaviors vary drastically.
Understanding user behavior across both web and mobile is quintessential in knowing how, why, and what users search. Yet, sometimes these differences are difficult to identify depending on a developer’s experience with web and mobile search behaviors.
Mobile marketers and developers need mobile-backed data to guide their decisions. Using web data for mobile marketing decisions is a lot like using a fork instead of a spoon to eat soup; both have utility, but for very specific situations and reasons. Let’s explore some of these differences more closely, so you can further understand the requirements of mobile-specific search to further guide your App Store Optimization (ASO)...
Read Full Story: https://venturebeat.com/2022/04/02/the-difference-between-web-and-mobile-search/
Your content is great. However, if any of the content contained herein violates any rights of yours, including those of copyright, please contact us immediately by e-mail at media[@]kissrpr.com.
