I was recently reading comments on a post related to COVID-19, and saw a reply I would classify as misinformation, bordering on conspiracy. I couldn’t help but ask the commenter for evidence.
Their response came with some web links and “do your own research”. I then asked about their research methodology, which turned out to be searching for specific terms on Google.
As an academic, I was intrigued. Academic research aims to establish the truth of a phenomenon based on evidence, analysis, and peer review.
On the other hand, a search on Google provides links with content written by known or unknown authors, who may or may not have knowledge in that area, based on a ranking system that either follows the preferences of the user, or the collective popularity of certain sites.
In other words, Google’s algorithms can penalize the truth for not being popular.
Google Search’s ranking system has a fraction of a second to sort through hundreds of billions of web pages, and index them to find the most relevant and (ideally) useful information.
Somewhere along the way, mistakes get made. And it’ll be a while before these algorithms become foolproof – if ever. Until then, what can you do to make sure you’re not getting the short end of the stick?
One question, millions of answers
There are around 201 known factors on which a website is analyzed and ranked by Google’s algorithms. Some of the main ones are:
- the specific keywords used in the search
- the meaning of the keywords
- the...
Read Full Story: https://knowtechie.com/5-low-key-tips-to-getting-better-google-search-results/
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