Good luck finding a five-hour a week 'marketing angel' offering entry-level pay - Stuff

Rachel Klaver is a marketing strategist, specialising in lead generation and content marketing.

OPINION: “Are you my marketing angel?” the post read.

It went on to give a full-blown job description of all the marketing this angel was going to need to produce for the business owner, including strategy, setting up and reading analytics, social media posting, marketing automation, blog writing, search engine optimisation (SEO), and email marketing.

There may have also been some event preparation and design in there somewhere too.

The ad caught my attention because of two things. The first was that it was an entry-level position in terms of pay. The second was that the role was for five hours a week.

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It’s very unlikely the advertiser will find a marketing angel to fit both their brief, and their time and pay parameters.

I completely understood the desire of this business owner to find someone to run their marketing.

After all, if it’s not a core love of yours, and you know your time is better spent in other areas of the business, it makes sense that marketing is one of the first things you outsource.

It’s so easy to undervalue marketing in terms of the time it takes, and how much you should pay someone.

There’s a huge range of options when it comes to marketing, and from using...

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