How to Pick the Most SEO Friendly CMS For Your Website [Podcast] - Search Engine Journal

You can build a solid foundation for your SEO efforts by choosing the right content management system (CMS).

Ideally, you should select a platform that allows you to optimize your website’s on-page and technical SEO.

Mordy Oberstein, head of SEO branding at Wix.com, joined me on the SEJ Show to discuss the direction of the CMS vis-a-vis SEO and what to look for in an SEO-friendly CMS solution.

You’ll get insights into a good CMS that will cover the technical details that ensure your site appears on a search.

Every platform has its logic. It’s like using an SEO tool. –Mordy Oberstein, 33:36

There are SMBs who don’t have that luxury of paying, you know, hundreds of dollars an hour for an SEO to come in. But a good CMS will take care of the technical things to ensure your site’s indexable. –Mordy Oberstein, 8:38

That 60% of a customer base, you’re not going to expect them to be able to implement the most advanced customized SEO settings. Giving them the ability to rank is step one. –Loren Baker, 13:05

00:00 – About Mordy
08:26 – How many users are business owners?
18:27 – How integrated is PageSpeed in Wix?
24:30 – Pros and cons of closed and open CMS.
29:57 – About WordPress plugin vulnerability.
32:21 – Weaknesses of closed CMS solutions vs. open CMS.
34:31 – Differences Mordy has noticed when working for tools like Semrush and Rank Ranger vs. CMS brands like Wix.
39:52 – Tools Mordy has been working on the Wix backend.
41:39 – The best SEO toolkits.
45:24 – Is Mordy an...

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