Mastering SEO effectively can maximise the chances of success for any ecommerce company – but adapting your strategy between Europe and the USA is crucial. Using a one-size-fits-all logic risks failing to consider those all-important cultural nuances and viewpoints that shape our decision-making.
So, when the time comes to expand your business and launch into unchartered territories, it is vital that you are first familiar with your new audience – as well as their culture. Once you understand your new customer’s expectations, you can tailor your SEO to match. The remaining pieces will fall into place.
Language considerations
There are 24 languages spoken in the European Union – but up to 200 when you consider languages spoken across the whole continent, including regional languages such as Catalan. As such, your website needs to be translated and tailored in a variety of ways in order to meet each of these linguistic and cultural needs.
If you are just beginning to branch out into Europe, you should start with a distinct focus area – perhaps a country you are already familiar with, or one whose language is not such an obstacle. For example, if several of your employees have a solid grasp of French, it makes sense to make use of this skill.
Don’t, however, fall into the trap of carrying out a glib translation of your website. This needs to be properly translated and optimised for your target country so that it feels like it has been written by a native speaker. Let’s...
Read Full Story: https://www.fluxmagazine.com/seo-in-europe-vs-america/
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