Reliance on SEO alone to reach your market isn’t a winning strategy. Here are some specific reasons why – and what to do about it.
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Over the last two years, consumers have experienced continuous change in their working and personal worlds.
Demanding simplicity in increasingly complex times, consumer behaviors changed, search engine algorithms continued to evolve, and so too must the strategies that surround and support SEO.
While SEO is critical, reliance on search alone to reach your market isn’t a winning strategy.
Instead, the importance of connected and dynamic digital-first strategies – as adaptable as the consumers they aim to engage – is now crystal clear.
Understanding that the consumer journey is no longer linear.
To engage with consumers effectively, marketers need to step back and rethink strategies, building dynamism into the foundation of their client experience approach.
And while SEO alone isn’t enough – the challenges within the sector are many and varied.
But in short, it’s fair to say that SEO is complex and constantly changing – SEO insights provide a real-time picture of the changing consumer voice, which can be leveraged to inform any number of digital strategies.
Beginning with these insights marketers can build plans that are fulsome, multifaceted, and complimentary,...
Read Full Story: https://www.searchenginejournal.com/seo-focus-isnt-enough/442558/
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