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A new solution for ecommerce sites provides Google-quality search and recommendations on retailers’ digital properties.
Google Cloud has announced the release of Retail Search, a tool designed to give retailers the capabilities of Google’s search engine on their own domains.
Built with Google’s technologies that understand context and user intent, it is intended to help businesses improve on-site search and overall shopping experience.
Poor User Experiences Cost Online Retailers
A survey conducted by The Harris Polls and Google Cloud found bad online experiences cost U.S. retailers $300 billion each year, with 76% percent of consumers reporting unsuccessful searches caused them to forgo purchases from retail websites.
Conversely, good search experiences have a demonstrated correlation with higher purchase conversion, larger orders and brand loyalty, with 69% of customers reporting purchasing additional items following a successful search experience.
Retail Search hopes to address both sides of this issue, minimize search abandonment, and encouraging sales by improving customer experiences.
Intent And Context Key To Successful Searches
In its ongoing mission of providing users with better search results, Google’s search algorithms are constantly updated to better understand user intent and return...
Read Full Story: https://www.searchenginejournal.com/google-retail-search/444288/
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