Inspire KBB’s marketing director, Emily Halderthay, explains why online case studies are a valuable way for independent retailers to steal a march on higher-profile national chains.
If there’s one thing the national chains have over the independents, it’s a brand name recognised by consumers. Independent KBB retailers don’t have this luxury, so they need to find other ways to drive lead generation.
And there’s one thing they have when it comes to competing head-on for credibility with the nationals – case studies. These have a more significant role to play in your marketing than you probably realise, and it all starts with photographs. A picture still paints a thousand words. It’s instant and it’s impactful. Furthermore, thanls largely to the rise in popularity of social media, online images are gaining yet more power year on year.
Trends suggest that many people favour Instagram stories over traditional text-based Facebook posts. Saved pins on Pinterest boards are laughing in the face of real-life mood boards. Both rely on striking imagery to get their message across.
Completed projects can provide inspiration for potential customers, and our experience backs this up. Marketing emails featuring case studies nearly always receive above-average opens and clicks. And case study social posts consistently gain the most engagement.
An inspirational project becomes the anchor for a range of powerful marketing campaigns. Get it right on your website – and link it to your social...
Read Full Story: https://www.kbbreview.com/43097/topstory/the-kbb-retailers-secret-weapon/
Your content is great. However, if any of the content contained herein violates any rights of yours, including those of copyright, please contact us immediately by e-mail at media[@]kissrpr.com.
