Don't let the shiny new content you worked so hard to produce become invisible. Here's the truth about duplicate content and how to solve it.
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One of the biggest myths in SEO is the dreaded “duplicate content penalty.”
Want to know an SEO secret?
There is no such thing as a duplicate content penalty.
You will never see a notification from Google Search Console that you have been penalized for duplicate content.
But that doesn’t mean your site isn’t being penalized for having the same or similar content on multiple pages or even multiple sites.
When Google encounters the same content on a site – or multiple sites – the search engine’s algorithm decides which content to rank.
In the majority of cases, Google seems to rank the wrong content.
And if that happens, the shiny useful content you worked so hard on could be as invisible as Wonder Woman’s jet.
What Is Duplicate Content?
Duplicate content is just what it sounds like. It’s when the same copy appears on two or more web pages.
Duplicate content can occur on your own site or copy on another site you don’t control.
Duplicate content is not items like footers and other content that make sense to appear on multiple pages.
Google knows this content is not the “meat” of what you are trying to say, usually based on...
Read Full Story: https://www.searchenginejournal.com/truth-about-duplicate-content/442265/
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