The most valuable pages of your website are going to be called your "money pages." But how exactly do you find a money page, and what steps do you take to optimize it to serve your business?
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You probably already know that not all pages of your website are created equal. Some of them are simply more important than others and some of them are simply more valuable than others. The most valuable pages of your website are going to be called your “money pages.” But how exactly do you find a money page, and what steps do you take to optimize it to serve your business?
What is a money page?
We'll start with the basic outline. What is a money page, exactly?
A money page is any page of your site that has a high likelihood of helping you generate revenue. Typically, these pages offer a product or service, or an opportunity to learn more about a product or service. They also typically have a call to action (CTA) for your visitors, encouraging them to either make a purchase or fill out a contact form.
Service pages. Your money pages could come in the form of service pages, individually listing the services you can provide to your clients.
Product pages. They could also be in the form of product pages, showcasing and describing the most important products that you're selling.
Dedicated landing pages. You may also have dedicated landing pages tailored to individual audience segments and optimized for conversions.
Websites can...
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