Google's John Mueller answers whether a brand mention is treated like a link
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In a Google SEO Office hours hangout, someone asked Googler John Mueller related the situation of articles talking about his site but that the mentions of the brand name or domain name were not linked to his site. What he wanted to know was if those mentions of his domain and brand name could pass some sort of signal.
John Mueller’s answer was clear and without ambiguity.
Brand Mentions
The person asking the question brought up the topic of domain name mentions and if Google uses them similarly to links.
He explained his scenario of sites that are publishing articles that mention a domain or a brand name but not linking to the actual websites.
“…those mentions could be in the form of a brand name or it could be in the form of a person’s name as well.
…Does Google still able to recognize those mentions, those names and since they have been associated with the parent company or the current particular of the brand that they are working with, does that… some kind of influence…
Just because you have been mentioned on some other places but you are not linked.”
It’s Either a Link or It’s Not
Mueller answered the question by essentially stating that a brand mention is not a link so it won’t be treated like a link.
Google’s John...
Read Full Story: https://www.searchenginejournal.com/does-google-treat-unlinked-mentions-like-links/444596/
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