Billions of Google searches occur every day. Sources estimate that the average person conducts between three to four daily Google searches. While these statistics do not include searches occurring on Bing (2.96%) or Yahoo (1.51%), Google maintains about 92% of the search engine market share. While Google is protective of specific search statistics, the company does provide a yearly list of the top trending Google searches. A quick review of the tending search list for 2021 shows both companies and individuals in the top searches. It is safe to say that you and your company are being Googled frequently.
Google provides us with an immense amount of information at the click of a button. While Google undoubtedly makes our lives easier, this instantaneous access to information has created an opportunity for cyber-attackers to interfere with search results.
While you can’t completely avoid an attack to your online reputation, you can take preemptive measures to minimize the impact and duration of reputational cyber-attacks. Businesses and individuals should consider the following seven simple steps to protect their online reputations.
1.) CONDUCT REGULAR GOOGLE AUDITS OF YOUR ONLINE REPUTATION
The value of conducting regular Google searches of your name and business cannot be understated. While most people occasionally Google themselves, many only do so when applying for career opportunities or engaging in an important business interaction. Unfortunately, if something negative...
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