Emmanuel Raheb outlines four ways brick-and-mortar jewelers can utilize the profile to generate more business.
A “Google My Business” profile is a must-have for your jewelry store’s marketing plan. It’s one of the most effective ways to ensure your jewelry store is visible in your community and seen by your customers.
With a Google My Business profile you can provide store hours, photos, location, types of jewelry and services you offer, customer reviews, links to your social media channels, answers to common jewelry questions and more. Google wants you to include as much information as possible.
Once you have a profile, your jewelry store can start showing up in Google’s search results, maps, and more.
Your profile is seen across all Google’s services and the best part is, it’s free.
Keep in mind that a Google My Business profile is only for businesses that have a physical location. If you just sell online, then you can’t create one.
It’s the one big advantage independent jewelers have over larger, online-only jewelry sellers; use it.
Here are four ways you can maximize your Google My Business profile and generate more business in 2022.
1. Interact with jewelry consumers.
Your Google My Business profile gives you an opportunity to interact online with people who are looking for an engagement ring or other jewelry.
Through your profile, you can allow direct messages, answer jewelry questions, and respond to reviews. Google allows you to do all this and more.
There are many...
Read Full Story: https://www.nationaljeweler.com/articles/10777-the-smart-lab-how-to-take-advantage-of-google-my-business
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