Twitter has made Professional Accounts available to all of its global users. Professional Accounts, originally introduced in October, are now available to “anyone who comes to Twitter to do business.”
Businesses, brands, creators and publishers who make the switch will gain access to advanced profile features, promotional tools and new features, according to Twitter. Converting is free.
Twitter promises much about its professional account. But does it deliver? Read on for a walk-through of how to make the switch, and along the way, decide whether you think it’s worth your time to do so.
How to make the switch
First, make sure you qualify for a Professional Account. Here are Twitter’s rules:
- You must not have a history of repeatedly violating the Twitter User Agreement.
- You must have a complete profile with an account name, a bio, and a profile picture.
- Your authentic identity must be clear on your profile. Your profile must not feature another person’s identity, brand, or organization, nor does it use a fake identity intended to deceive others. Profiles that feature animals or fictional characters are ineligible unless directly affiliated with your brand or organization. Parody and fan accounts are not eligible for Professional Accounts.
If you’re qualified, you can move on.
Step 1. Click on … (More) > Twitter for Professionals. You’ll see a popup that promises “access to the tools you need to better connect with your audience, grow your brand, and increase your...
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