Do you know the difference between regular organic and local SEO? Do you know why the difference even matters? Here, we will break down the basics of local SEO for law firms and how it impacts your search engine strategy.
In simple terms, local SEO is where marketers focus to improve search engine rankings and visibility in local search results such as Google’s Map Pack or Local Pack. Local search is important to any SEO strategy targeting people in a specific region, city, or area – and that tends to be particularly true of law firms.
Organic SEO is how marketers improve web page rankings in organic search, and how your website ranks in those organic results can impact your Local Pack rankings too. So, organic SEO and local SEO are interconnected in some ways – but not the same thing. They are both part of an integrated strategy for a firm targeting a strong local presence as well as high visibility online overall. Each element requires its own strategy and tactics.
What is Local SEO for Law Firms?
As we alluded to, local SEO is the practice of search engine optimization for local search results. For example, on Google, this involves helping your firm listing in the Local Pack/Map Pack to rank higher and appear more often when people search. Ideally, your firm’s result will show more often in response to a greater volume of relevant queries.
Remember that Google’s mission is to deliver searchers the answers that they are looking for – hence the enhanced importance of...
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