It’s frustrating when a not-so-worthy site ranks above your own. Tony Wright tackles aggregator sites vs. original content in this Ask An SEO.
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Replace (not provided) with actual keywords and monitor their specific performance metrics in Google Analytics.
This week’s Ask An SEO question comes from Abhinav in New Delhi, who writes:
“How can article aggregator sites outperform the original source?
Google has various guidelines on aggregator copy not performing well, and much is said of not showing duplicate content across the web.
Yet RSS aggregator sites URLs are indexed, even knowing it’s 100% duplicate content.
Why does Google index them, knowing their duplicate content and how can they possibly outperform the original sources?”
It’s frustrating when a site we deem as “not worthy” ranks above our site.
I suspect SEO pros spend millions of hours each month trying to determine why a competitor’s site is outranking them for a specific query.
In the past, I’ve counseled that if you are spending more time worrying about what your competitors are doing than optimizing your own site, you’re doing it wrong.
But I also understand the frustration of watching another site outrank you when you feel like your site is better and your optimization scheme is superior.
It’s Probably Not What You Think
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I am more than happy to provide an educated opinion on...
Read Full Story: https://www.searchenginejournal.com/aggregator-sites-ranking/443134/
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