As of yesterday afternoon and certainly today, I am seeing signs of some really large Google search ranking volatility and ranking changes. The question is, are these fluctuations from the tail-end of the March 2022 product reviews update or is this some sort of new update?
I am seeing significant and some off the charts volatility and fluctuations being reported by the tracking tools. Some are literally as high as they can go. I am also seeing a spike in chatter from within the SEO communities and forums.
Google Product Reviews Update Related?
As a reminder, the March 2022 product reviews update kicked off on March 23rd, it was quiet for some time, we saw small tremors that day but it really spiked on March 31st. Then it went quiet again and I thought it was pretty much done. I even posted my big Google update data review on Search Engine Land. Because by two weeks out, normally with these updates, we don't see too much change this late in the game.
So is this related to the product reviews update? Possibly. I did ask Alan Kent from Google for an update last night, but he did not reply. Instead, Lily Ray published a chart of her own, showing for one site she is tracking, that it looks like we are still seeing big changes, as recent as yesterday:
I asked Glenn Gabe to share some charts this morning as well and yea, similar:
SEO Chatter
So what kind of chatter am I seeing within the SEO community. I can share the public WebmasterWorld forums, where the chatter normally...
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