Many independent optometry practices struggle to convert web browsing consumers into fully fledged customers because their websites are neither optimised for patient acquisition, nor are they regularly updated. But a new strategic alliance between ProVision and EyeCarePro is working to overcome that in Australia.
Holdfastbay Optometry has always considered its website a vital cog in its marketing strategy. Relatively speaking, it served its function but with the emergence of new digital marketing techniques, there was potential to achieve more return from its key digital asset. In need of a redesign, attention turned to how the new website could be built and professionally managed amid the daily demands of running the business.
“The work we had undertaken positioning our practice and offering, both from a clinical and retail perspective, had moved during the five years since our previous revamp and wasn’t reflected in the style of the graphics, so a major overhaul was needed,” Ms Joanne Thomas, optometrist at the ProVision-aligned Adelaide practice, says.
“Our previous website was a mixture of new content added over the years, and original content from an initial site. Like extending old houses, sometimes the better option is to start with a clean slate and no restrictions to get the outcome you need.”
This was the position Holdfastbay Optometry was in when approached to join a pilot program stemming from a new strategic partnership between ProVision and EyeCarePro, an...
Read Full Story: https://www.insightnews.com.au/making-every-click-count-provision-eyecarepro/
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