Search marketers are buzzing about Google’s John Mueller calling AI-generated content “spam.” He did this while answering a question during the April 1 Google Search Central SEO office-hours hangout (and it was no joke).
Mueller’s response is not shocking. Especially considering Google has answered this question many times in recent years. Plus, automatically generated content has long been part of their webmaster guidelines as something to avoid.
Yet, AI-generated content is a popular topic of discussion on social media, forums and in private groups. Especially in recent years as the technology has advanced.
Let’s recap Google’s history on this topic and what it means for you.
The latest Google statement on AI content
First, it’s always important to remember that when Mueller speaks during office hours, he is generally answering specific questions about certain situations. Often, his answers get misinterpreted to apply more broadly or mean more than what he actually said. If not blown completely out of proportion.
In this instance, the question was: how does Google react to websites hosting AI-written content?
The answer was straightforward: this falls into the category of automatically-generated content. Which, again, dates back to Google’s earliest days.
But here’s where things get interesting. Can Google tell the difference between content written by AI or a human? Mueller declined to say that definitively.
Ultimately, it doesn’t matter if the content is written by a...
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