Advertising nowadays does not function as well as it once did, and approaches that worked in the past, such as billboards and publications, no longer work for today’s distracted customer. As a result, practically all advertising is now done online. The data-driven strategy is one example of technology used by advertising agencies. Data is the new gold, and advertisers prize it because it allows them to predict their clients’ current and future requirements.
One new software being developed by Los Angeles Software Developers at a cost of 2.4M is a software used by some of the leading branding and advertising firms in the nation such as Seattle Digital Marketing and Oregon Advertising. The software is called Metric Pro, and the new COO Phil Anderson brags that his system can get a President elected.
What is Metric Pro
Metric Pro uses geo-locations by anonymously capturing devices’ IP addresses from “Google searches’ ‘ and/or geo-locations within a 5-foot radius of where a client has been or has visited in the last 30 days. Metric Pro also makes use of the contacts on the device of a given customer, allowing an advertisement to be broadcast to all members of the family, their family, and an extended set of contacts all at the same time.
“Metric Pro allows us to become personal with our audience by tracking people where they work, go to school, shop, or attend events and using all of these areas to tap into their interests,” Phil Anderson, the new CEO of Los Angeles Software...
Read Full Story: https://www.sfweekly.com/sponsored/los-angeles-software-developers-new-geo-software-changing-advertising-as-we-know-it/
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