Finally, it’s spring! The light of day lingers past dinnertime. The sweet smell of flower blossoms float in the warm air through windows, now open. I cringe at the thought of all the dust and dirt drifting into my house and finding a home on my window sill, and I am reminded that spring begins with spring cleaning, or it should according to Martha Stewart and me! I rely on her overzealous spring cleaning list and try to tick off at least half of the tasks before summer. Don’t tell Martha that I don’t get to everyone every year, but I still find that starting with a checklist is the best way to make anything happen.
Like the dust on my sills and the flannel linens that are swapped for crisp cotton ones, your law firm’s website should have a spring cleaning as well. You could work on these tasks any time of year, and spring is the perfect time because the winter holidays are behind you and you have some can-do momentum still pulsing before the summer hits. If you need buy-in or approvals from partners, they are not yet out on vacations or at the beach. My advice is to simply begin. This list will help you get started.
1. Start with attorney bios
Attorneys’ bios are the most-visited pages of law firm websites, so you should put your best face forward…literally.
What new information should be added?
- Significant matters, deals, settlements, etc.
- Awards received
- Publications
- Memberships and board appointments
- Speaking engagements
- New! Consider editing/revising/removing...
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