SEO can be a costly investment, so, understandably, you’d want to do everything to get the most out of your investment. But, to do so, you need to be aware of common roadblocks that can hinder SEO success.
In my experience, nine things have historically kept my clients from getting results. Knowing these roadblocks can help you get in front of them and prevent them from creeping into your campaign and derailing your progress.
1. Not defining campaign goals
If you don’t know what goals you’re trying to achieve through SEO, measuring success is impossible.
Likewise, if you’ve set goals but haven’t identified any key performance indicators (KPIs), it’s hard to know how successful you’ve fulfilled your campaign objectives.
There’s nothing worse than having a number in someone’s head (e.g., add 100 new leads per month via SEO) and not finding out until months into efforts and finding that you aren’t performing to that expectation.
Defining goals and KPIs and communicating these with your team will help you have a successful campaign and meet your bottom line.
2. Lack of resources
Working with a lack of resources is extremely frustrating, and it can hinder your SEO success.
Below are some examples of resources you need to run a successful campaign and what can happen when you don’t have them.
- People: A lack of human resources dedicated to SEO can stall your campaign and keep you from making your desired progress. SEO is a commitment that requires consistent work from a...
Read Full Story: https://searchengineland.com/roadblocks-seo-success-383469
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