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BERLIN, April 11, 2022 /PRNewswire/ -- Search Engine Optimization has been a hot topic for businesses for a very long time due to its long-term traffic and conversion benefits. With an increasing number of businesses that chose to create a website, the number of invested resources in SEO also grows, and in this way stimulates the entire SEO segment.
Between March 15-30, 2022 TechBehemoths surveyed 997 IT companies and digital agencies across 40 countries regarding their SEO activity.
Key Takeaways
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- Despite SEO's importance for revenue and traffic, companies are willing to invest fewer resources
- Companies acknowledge SEO's importance and its duration, but not all of them are ready to hire an in-house SEO manager
- From noncommercial SEO tools, Google has by far the leading position in usage among IT companies
- Out of all commercial SEO tools, SEMRush is the most popular. Ahrefs and Moz are in the second and third positions.
- Out of all WordPress SEO plugins, IT companies use most Yoast. All in One SEO is far behind
- Google is the main search engine for SEO purposes, preferred by 92.4% of IT companies
- For the majority of IT companies, organic traffic drives 50% and more of the total leads
- Lead generation is also the main reason why IT companies perform...
Read Full Story: https://www.benzinga.com/node/26566347
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