Google has confirmed that the March 2022 product reviews update is now finished rolling out. This update, announced on March 23, has officially completed rolling out over a 19 day period.
The announcement. “The Google product review update is fully rolled out. Thank you!” Google’s Alan Kent wrote on Twitter.
March 2022 product reviews update. As a reminder, the March 2022 product reviews update started to roll out at about 12 p.m. ET on March 23. This update took 19 days to roll out after it was announced. So this update started on March 23 and lasted through April 11.
Big update. This update was not as big as the December 2021 update, based on data from the data providers.
Why we care. If your website offers product review content, you will want to check your rankings to see if you were impacted. Did your Google organic traffic improve, decline or stay the same?
Long term, you are going to want to ensure that you put a lot more detail and effort into your product review content. Make it unique so it stands out from the competition on the web.
More on the March 2022 products reviews update
The SEO community. The March 2022 product reviews update seemed to have a slow start, with some volatility as early as March 23 but then most of the volatility showed up on March 31. I was able to cover the community reaction in one blog post on the Search Engine Roundtable. It includes some of the early chatter, ranking charts and social shares from some SEOs. In short, if your site was...
Read Full Story: https://searchengineland.com/google-march-2022-product-reviews-update-is-finished-rolling-out-383499
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