With cyberattacks and data breaches hitting new records every year, cybersecurity organizations are not only staying busy but also evolving to more effectively address threats from bad actors. This progression means that cybercriminals are forced to constantly find new ways to expose vulnerabilities for their own gain. With daily searches on Google being estimated between three and eight billion, there is a tremendous pool of unsuspecting victims to be preyed upon.
SEO (search-engine optimization) is a marketing discipline aimed at increasing a website’s visibility in search engines in order to drive traffic and sales as well as achieve other specific goals. SEO focuses on the organic (non-paid) section of search engine results pages, and website rankings are determined by complex algorithms and artificial intelligence. Enterprise SEO is the practice of SEO for enterprise organizations and large websites.
SEO Poisoning
SEO poisoning is the illegitimate and illegal techniques cybercriminals use to leverage SEO. We are increasingly seeing cybercriminals use SEO poisoning techniques to attract victims and lure them into hacked websites or unsecure locations where their data can be stolen, they can be forced to download malicious files or can be provided with disinformation to influence them in nefarious ways.
The Solar Marker Campaign
There are a number of techniques used in SEO poisoning that can catch unsuspecting search engine users. One approach is where a website with...
Read Full Story: https://www.retailtouchpoints.com/blog/how-cybercriminals-use-seo-to-attack
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