SEO practice generally includes off-site SEO and on-site SEO, of which the former deals with building links and backlinks. This link-building practice, in turn, helps increase your website’s search engine results page (SERP) ranking by acquiring quality links from various authority websites.
That is the reason why building links plays an integral part in SEO building strategy. You will learn how to efficiently build links and backlinks to your website for best results in the lines below.
Find Out Your Competitors:
An important part of link building involves knowing who your competitors are. Your competition is with leading performers who challenge your targeted keywords on Google.
Here’s how you can find who your competitors are:
Related Search
On Google, start performing a related search to see which websites have similar topics to yours. On your search bar, type: related: [the URL of your website].
The results will show all those websites that compete with you on the domain level.
Keyword Search
Now, for each of your target keywords, perform a keyword search. Note down all the top pages that compete with you on every search engine results page (SERP).
You might observe that specific websites keep cropping up again and again. Make sure to add these websites to your list of domain-level competitors. Competitors on page level get ranked based on 1-2 focus keywords, but their importance should not be ignored.
However, don’t get into personalized searches because they will...
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